Browsing Articles by Author "Pancer, Ethan"

Browsing Articles by Author "Pancer, Ethan"

Sort by: Order: Results:

  • Pancer, Ethan; Chandler, Vincent, 1983-; Poole, Maxwell; Noseworthy, Theodore J. (Wiley Periodicals, Inc., 2019-04)
    We suggest that text readability plays an important role in driving consumer engagement on social media. Consistent with a processing fluency account, we find that easy-to-read posts are more liked, commented on, and shared ...

  • Taylor, Nükhet; Noseworthy, Theodore J.; Pancer, Ethan (Wiley, 2019-01)
    Promotional lotteries offer consumers a chance to win one of many prizes along with their purchase. Critically, as is often the case, these campaigns not only include an assortment of prizes but also an assortment of ...

Search DSpace


My Account